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Webinar Series: Generational Giving Strategies

From the comfort of your desk!

View this webinar from the comfort of your desk!

Tuesday, June 4, 2019 (3:00 PM - 4:00 PM) (EDT)

Tuesdays, June 4 and 11:  3:00 p.m. - 4:00pm EST


KNN Members: $30 (2 webinar series - receive your discount code in the Member Information Center)

Potential Members: $60 (2 webinar series)

*Registration includes access to webinar recordings.


Event Details

Webinar Series: Generational Giving Strategies

Two 60-minute webinars, Tuesday, June 4 and 11 at 3:00 p.m. EST.

Fundraising is about getting to know your donors’ values, beliefs, and experiences. Knowing and understanding their generational tendencies (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z) is one way to help build stronger relationships.

The webinar series from our partners at Washington Nonprofits will share the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. Develop your events to target audiences and segment your appeals to speak the language of your donors. For example, why send a direct mail piece to a Millennial, if they don't have a checkbook? We will talk about social media platforms too, and how to effectively boost your donor engagement.

Our world keeps changing and as nonprofit organizations we need to be nimble and continue to adjust our approach, staying true to the fundamental rule of fundraising: it's all about the people.


You’ll learn:

1. Knowledge about each of the five generations and their tendencies to apply to your own donor data
2. Fundraising strategies to address each generation in a targeted way
3. New ideas on how to engage your audience through different social media platforms, with a generational lens
4. Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors.


PRESENTER: Rebecca Zanatta, Partner & Vice President, Ostara Group

*All sessions will be recorded and the recording will be available to all registered participants. Participants who are unable to attend one or more of the sessions will still have access to all course materials. 



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