Webinar Series: Generational Giving Strategies
Two 60-minute webinars, Tuesday, June 4 and 11 at 3:00 p.m. EST.
Fundraising is about getting to know your donors’ values, beliefs, and experiences. Knowing and understanding their generational tendencies (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z) is one way to help build stronger relationships.
The webinar series from our partners at Washington Nonprofits will share the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. Develop your events to target audiences and segment your appeals to speak the language of your donors. For example, why send a direct mail piece to a Millennial, if they don't have a checkbook? We will talk about social media platforms too, and how to effectively boost your donor engagement.
Our world keeps changing and as nonprofit organizations we need to be nimble and continue to adjust our approach, staying true to the fundamental rule of fundraising: it's all about the people.
You’ll learn:
KNN Members: $30 (2 webinar series - receive your discount code in the Member Information Center)
Potential Members: $60 (2 webinar series)
*Registration includes access to webinar recordings.
Tuesdays, June 4 and 11: 3:00 p.m. - 4:00pm EST