Description

Digital Fundraising in 2020 

Thursdays, June 11-25 | 1–2:30 PM Eastern 

In this course, you will learn best practices for using social media, email, and additional communication tools to conduct digital fundraising for your nonprofit. This course explores best practices for using each of these tools, and reviews how to use metrics to make your fundraising efforts more effective. Through participation in this course, you will: 

• Learn the key elements of creating an online donation form. 

• Learn how to incorporate fundraising into your communications calendar. 

• Learn email and social media fundraising best practices. 

• Understand how to analyze and utilize metrics from your campaigns. 

• Discover software to support your fundraising efforts. 

Participants will be given homework assignments that help them to apply what they’re learning to their own work. Participants who send their homework in advance of each session will have the opportunity to be given live feedback. 

Presented by Expert Trainer Kimberly Sanberg, Cairn Strategies Kimberly Sanberg (Cairn Strategies) helps nonprofits to fundraise, engage supporters, build awareness, and achieve their goals with strategic digital marketing and communications, including social media, website strategy, advertising, and email.

Course Schedule 

June 11: Optimizing Your Website - Your website is often the first place people will go to learn more about your organization. How can you optimize it to also include fundraising requests? In this session, you will learn the key elements to creating an online donation form, and will learn how to assess if your website is ready for digital fundraising using analytics and messaging. 

June 18: Email Fundraising - Hit the send button confidently! This session will cover best practices for email fundraising, including choosing the right subject line, creating an appealing layout, including a call to action, and more. The session will also review email fundraising tips and tricks using case study examples, and will teach how to collect and analyze analytics from your email campaigns. 

June 25: Social Media Fundraising - In the final session, you will learn the best practices for creating fundraising campaigns on social media. This will include a review of different social media platforms, strategies for increased social media engagement, an overview of paid social media advertising, and learning how to analyze social media metrics. By the end of this course, participants will be able to create a fundraising communications mix to best meet their goal. 

About Idealware

Idealware is a program of the nonprofit Tech Impact. We are the authoritative source for independent, thoroughly-researched technology resources for the social sector. Our publications, assessments, and training can save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Browse our archives, sign up for our mailing list, or learn more at www.idealware.org