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Nonprofit Advocacy: How to Tell Your Story Using Values-Based Narratives

Wednesday, April 12, 2023 (11:00 AM - 12:30 PM) (EDT)


Two-part series: April 12 and 13, from 11am-12:30pm ET each day

Strategic communications are a critical component of advancing issue advocacy. Join us for this workshop as we strengthen nonprofit’s advocacy muscle by learning about how to use a values-based narrative. This specific policy communication style can be used to advance justice and equity-centered policy solutions, and additionally build skills that could amplify the powerful voice that is our nonprofit sector.

In a two-part session, nonprofit advocates will:

  1. learn about the power of a values-based narrative to drive individual nonprofits’ legislative policy work as well as equity-centered goals for the sector, and
  2. write their organization’s policy narrative that could serve as a foundation – a “multi-tool” – for their various audiences and tactics: legislators, testimony, LTEs and op-eds, social media, donor reports, website, newsletters, etc.

For this workshop, please come prepared with an understanding of your organization’s values and mission, along with your top policy priorities. In order to ensure you get the most from this learning, you will be asked to complete a small homework assignment between the two workshops.

You will leave the workshop knowing how values-based narratives can guide your organization’s communications, and materials to use during this legislative session to advance your priorities.

Offered by our partner, Minnesota Council of Nonprofits

About the Presenter:

Minister JaNaé Bates is the communications director for Faith in Minnesota and ISAIAH where she specializes in integrating grassroots faith-based organizing and narrative strategy. With over a decade of academic and professional experience in ministry, social justice, and communications, JaNaé has helped develop and implement “Race Class Narrative” framework in both MN and across the U.S. Her focus in work, life and ministry is about making space for others to experience redemption and justice.

Wednesday, April 12, 2023 (11:00 AM - 12:30 PM) (EDT)
Public Policy and Advocacy
Webinar - Live
Shared Webinar - National Council of Nonprofits
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