GZ Events Template

Does your marketing supporting your business objectives? Aligning your goals with your marketing strategy is one of the tried and true secrets to success. In 75 minutes, you’ll learn the key to crafting a case for support, establishing campaign objectives, defining your audience, determining a deployment plan, and measuring and optimizing your efforts. Whether you’re looking to generate awareness or increase donations, learn the essentials to building a strong, foundational strategy.

There’s much at stake for Kentucky’s communities with the 2020 Census. Learn more about efforts to help your nonprofit easily engage in census outreach to help us be sure every Kentuckian is counted and the Commonwealth gets its fair share of federal dollars for schools, health care, housing, infrastructure and more

Toss your preconceived notions of an outdated, overused logic model out the window. Facilitator Lisa Williams has reimagined the logic model by flipping it on its head and the result is an innovative tool, and philosophy, that opens individuals, teams and organizations to possibilities of achieving the goals that matter most. Participants will leave this workshop with a new perspective about planning for and achieving successful outcomes.

Whether it’s a statewide giving day like Kentucky Gives Day, a regional giving event or an international day of giving back like #GivingTuesday, there are four critical phases that all wildly successful giving day campaigns have in common. Join Julia Campbell, a nonprofit marketing strategist who has helped dozens of nonprofits launch successful online fundraising and giving day campaigns, as she walks you through each step required to plan, launch, execute, and cultivate donors during a profitable and effective giving day campaign. Participants will leave with a customized blueprint and calendar that they can start using immediately to launch and implement your very own wildly successful giving day fundraising campaign

Feeling Stressed? Of course you are! With too much on your plate, deadlines looming, people counting on you, and your own expectations for yourself. In this workshop we will identify and discuss seven ways to defeat stress, looking at mindset and motivational style.

Make QuickBooks work for you! QuickBooks can be a great tool for your organization’s growth and save you a lot of time on reporting. This session will show you different tasks and features you might be missing out on. There are unique features such as programs and grant reporting specifically designed for nonprofit organizations. You’ll also be able to pick up tips on reporting for nonprofits, including board meeting reports and audit requests.

Social media was once promised as the silver bullet for nonprofit fundraising. Start posting, start tweeting, start Instagramming - and the donations will just roll in! Sadly, that was never the case. In 2019, organic (unpaid) reach is down dramatically, social media algorithms prioritize friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day. To raise money and awareness on social media requires concerted, consistent effort and creativity, as well as resources, staff time, professional know-how, and even grit. Join Julia Campbell, a nonprofit marketing strategist who has helped dozens of nonprofits launch successful social media marketing and fundraising campaigns, as she walks you through the ten most pervasive social media myths - and how to combat them at your organization. Participants will walk away with increased clarity and confidence around social media, as well as a One-Page Social Media Strategy Worksheet to start from scratch or improve current social media work at their nonprofit.

There are times when the best of intentions lead to meager results. And a sponsor relationship is costing us more than it’s worth. Attend this fast-paced session and understand the key steps to assessing outcomes, strategies for difficult conversations, techniques to realigning benefits and approaches to part ways amicably if it’s just not working. Case studies from various sized nonprofits, including associations, bring even more clarify to the workshop content. Plus create a platform to avoid not-so-productive partnerships in the future.

In the first half of 2019, CivicLex conducted an intensive research project on the workforce health of Fayette County’s nonprofit sector. Join CivicLex as they present their findings and discuss what lessons can be learned for nonprofit organizations across the Commonwealth. The session will also contain a workshop to discuss these issues as they apply in your community and will seek to discover what we can do collectively to address them as a sector.

Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. While the power and the principles of great storytelling have not changed since humans began to communicate, the landscape in which to tell stories certainly has. Digital technologies have fundamentally changed the way people research, consume, and share information. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. How can we collect, craft, and share stories in order to take our audience from passive to active? Which channels should we use to maximize visibility for our stories? How can we make complex and difficult issues come to life through stories? This session will walk you through the secrets to nonprofit storytelling success in the digital age. Participants will walk away with actionable strategies, inspiration, and real-world examples of ways that even small nonprofits can get results with digital storytelling and digital access to the printable Storytelling in the Digital Age Workbook and Content Calendar template to start building their own digital storytelling plan.

Your nonprofit’s investment policies can have unintended consequences. Join us for a discussion on whether or not your organization is ready for a planned giving program; understanding donor motivation; investment policy best practices; how these policies should alignment with your organizational goals and investments your nonprofit may want to avoid

Data is often critical to your organization’s funding requests. And it’s not always easy to collect… WellCare Health Plans Community Connections Program partners closely with nonprofits and community-based-organizations throughout Kentucky to remove the barriers and address social service gaps that improve health outcomes and create systemic change. These partnerships have resulted in data that demonstrates improved health outcomes and increased access to care. Join WellCare and some of their partners (are you having others join you?) to learn more about these partnership opportunities and their data analysis that could assist your organization in seeking more sustainable funding.

Tad and Mike will draw from their personal experiences and discuss knotty issues that can come up with small to medium-sized nonprofits, peppering their discussion with anecdotes. They will focus on the humorous, the unusual and the bizarre to share valuable lessons on good governance, compliance and problem solving.

Participants in this session should register to attend Session 4A and 5A. Please refer to the session description for 4A to learn more about this 2-part learning opportunity.

Raising awareness in communities for our mission is a top priority. And we understand that the more focused task that follows awareness raising -- building relationship with people who are most interested in our work and likely to become involved in our work -- is time consuming. But what if there was one system – with two key components -- to streamline starting conversations and engaging those with real interest? And what if it helped to bring a little more order to everything you’re currently doing? Learn how to simplify your engagement process into a Ying and Yang, and produces better outcomes. Case studies from various sized nonprofits, including associations bring even more clarify to the workshop content.

High functioning nonprofits rarely exists without strong, committed, and knowledgeable boards leading the way. In this workshop we will explore best practices in board development, structure, and meeting design using KNN's recently revised Principles and Practices to guide our discussion. And because boards will be boards, we will also discuss what to do when your board members behave badly.

Diversity and inclusion in everyday practice can be very overwhelming and it can be difficult to determine where to start. Effective diversity and inclusion looks at the entire employee lifecycle to better understand where bias, discrimination and inequality may creep in and camp out. Through case studies and real-world scenarios, you’ll get an overview of successful diversity and inclusion initiatives and how organizations have implemented them, as well as a plan for developing initiatives that create a culture where diverse individuals can thrive!

Join CauseImpact for hands-on exploration of how social entrepreneurship can help you to increase innovation, grow your revenue, and amplify your mission. If you’ve often wondered if social entrepreneurship is a good fit for your organization or have a strategy cooking, this session is for you.

We've all seen the data and read the headlines -- charitable giving is changing, and for a variety of reasons. What reasons are valid? What should you be concerned about? And what should you do? Part 1 of this session will deal with strategies and solutions to continue to engage and secure gifts from smaller / mid-level donors, focusing on donor retention, annual giving, leveraging social media and building / securing a broad and deep base of donors. Join the team from Ashley|Rountree and Associates for this interactive session designed to learn proven -- and still to be prove -- methods to maximize sustainable giving and retain / grow donors in these changing times.

Research shows that anyone can become an inspiring leader. When employees aren’t just engaged, but inspired, organizations see real breakthroughs. In this workshop we will identify the attributes of inspirational leaders and consider how we can leverage our strengths to bring greater inspiration to each other and the workplace at large

This session will cover a general overview of the IRS Form 990, as well as provide an update on Kentucky sales tax as it relates to not-for-profits. The accounting update will also cover the recently issued ASU 2018-08 related accounting for Grants & Contracts that is required to be implemented by not-for-profits in the next fiscal year.

Are you tired of putting out fires with your volunteer program? Join us to earn about research proven methods that will help you gain a greater return on your organization’s volunteer investment to better achieve your mission, increase your social impact and strengthen communities. Nonprofit leaders will share best practices in volunteer engagement and you’ll learn about new training opportunities and the volunteer recognition programs of Serve Kentucky, the State Service Commission on Volunteerism.

Part 2 of this session (and don't worry if you miss Part 1!), will focus on the impact of the changes to tax policy on charitable giving that still may not be known for at least another year. You may be surprised to hear that some of the changes aren't all bad news -- especially for major and/or planned giving programs, and for corporate giving and engagement. This session will discuss strategies for nonprofits with existing programs or those ready to launch and grow, helping your nonprofit implement strategies to capitalize on the new tax law changes and focus on major and planned giving opportunities. Join the team from Ashley|Rountree and Associates for this interactive session designed to learn proven -- and still to be prove -- methods to maximize sustainable giving and retain / grow donors in these changing times.

If you’ve spent time developing a diversity and inclusion initiative, you probably have heard of bias and privilege. There are many misconceptions surrounding bias and privilege, why they exist, and how we can manage them. Bias and privilege are both touchy topics that can easily leave people feeling defenseless. Learn how to facilitate conversations within your organization that is equally focused on the ‘problem’ of bias and privilege, as well as, the ‘solution.’ In this advanced diversity and inclusion workshop, learn how one’s intersectional identity is privileged and marginalized; how one’s intersectional identity is privileged and marginalized compared to others; and how to use one’s privilege to fight on behalf of others. People are multidimensional and complex, focusing on bias and privilege from an intersectional perspective helps expand our definition of diversity, inclusion and equity.

Limited funding and/or staffing expertise can often hamper a nonprofits’ ability to effectively handle important finance, human resources an IT functions necessary for the organization’s success - regardless of the size of the nonprofit. Justin will provide an overview of some of the options for outsourcing these operations, national and state trends in outsourcing, pros and cons of this solution and what to look for when evaluating if an outsourcing solution is right for your nonprofit.