Writing for Your Community: How to Ensure Your Messaging is Effective

As nonprofit leaders, it’s our job to simplify our messaging so ALL our audiences understand what we’re sharing and why.

Right now, we’re all dealing with constantly changing, complex information, and we’re pushing out what seems like endless messaging about it. It’s important to remember our end goal—serving our audience with the right information, in an equitable way—as we create our communications.

In this session, you'll learn the questions and tips to help you easily simplify your messaging, how you can use the Flesch-Kincaid Readability Test (one of the most popular ways to test if your messaging is easy to understand), and how to break down readability scores and what they mean.

Plus, you'll receive step-by-step instructions for testing readability through Microsoft Word.

Key Takeaways:

• Discover key questions and strategies to simplify your messaging effectively.
• Explore the Flesch-Kincaid Readability Test to gauge how understandable your content is.
• Understand readability scores and learn how to interpret their impact on your communication

This workshop will be presented by Katie Test Davis, Founder of Forthright Advising and Niki Juhasz, Director of Forthright Advising