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As donors and funders become increasingly focused on evaluating their investments based on outcomes, not just inputs and outputs, it is critically important that nonprofits understand how to effectively calculate and communicate the social return on investment (SROI) of their programs.
When a nonprofit knows their outcomes (SROI), they can bring their storytelling to life AND their fundraising and grant writing to another level!
In this interactive and hands-on session, we will take a closer look at what Social Return on Investment (SROI) is, why it is important to communicate, and how to begin formulating your own unique SROI message.
Dr. Anthony Evans, Staff Director and Senior Research Fellow at L. William Seidman Research Institute, will provide an overview of the findings from the recently released 2018 study Beyond the Bottom Line: The Social and Economic Impact of Arizona Nonprofits, as well as take participants through a case study exemplifying how a local Arizona nonprofit measured their own SROI. Participants will then have the opportunity to break out into groups with other nonprofit leaders from similar cause areas to discuss and answer five key questions that can help identify SROI.
Attendees will be able to receive feedback on their findings from their small group sessions, as well as take away a few tools that will help them get started on developing and communicating their own unique SROI.
In this session you will:
Offered by our partners at Alliance of Arizona Nonprofits
Questions? Need Assistance?
Email the Alliance Events & Marketing team if you have questions regarding content or how to register at firstname.lastname@example.org.
About the Presenter: Dr. Anthony Evans, Staff Director and Senior Researcher, L. William Seidman Research Institute
Dr. Anthony Evans is the Staff Director and a Senior Research Fellow at the L. William Seidman Research Institute. His research and consulting interests lie within the areas of sport and leisure, nonprofits, public transportation, and entertainment marketing.
His recent consultancy includes the economic impact of the 2018 Cactus League; the economic impact of Super Bowl XLIX; the economic vitality and social return on investment of Arizona’s nonprofit sector; and a cost-benefit analysis of early childhood home visitation programs in the state.
Dr. Evans has previously delivered consulting services to APS, the Arizona Commerce Authority, the Arizona Diamondbacks, the Arizona Department of Health Services, Banner Health, the Boys & Girls Clubs of Metro Phoenix, the Central Arizona Project, the City of Phoenix Fire Department, the City of Prescott, the David & Gladys Wright House Foundation, Dignity Health, the Fiesta Bowl, First Things First, HonorHealth, Intel, the NFL, the Phoenix Convention Center, Protect the Flows, Raytheon, Republic Services, Sky Harbor International, SRP, Valley Metro, and Waste Management, among others.
Prior to joining Seidman, Dr. Evans held a number of senior U.K. and European marketing roles in the private sector, including 18 months as Commercial Manager at Bangor City Football Club in the League of Wales. Dr. Evans can also draw upon significant management experience from the entertainment world, leading and implementing European marketing strategies for such well-known brands as Thomas the Tank Engine, Bob the Builder, Barney, and Guinness World Records.
Dr. Evans received a B.A. in Philosophy from Kings College London (England), an M.A. in Sociology of Sport from the University of Leicester (England), and a Marketing Ph.D. from the University of Sheffield (England).