Webinar Series: Digital Fundraising in 2021

Description

Thursdays, May 6, 13, 20

1 - 2:45 PM Eastern (The last 15 minutes of each session is reserved for audience Q&A)

In this course, you will learn best practices for using social media, email, and additional communication tools to conduct digital fundraising for your nonprofit. 

Through participation in this course, you will: 

• Learn the key elements of creating an online donation form.
• Learn how to incorporate fundraising into your communications calendar.
• Learn email and social media fundraising best practices.
• Understand how to analyze and utilize metrics from your campaigns.
• Discover software to support your fundraising efforts. 

Session 1: Optimizing Your Website

Is your website capturing potential donors? Learn how to set up your website for success by including elements such as prominent "donate" buttons, tiered fundraising asks, and more. 

Session 2: Social Media Fundraising 

To complete your digital fundraising strategy, it's important to have your social media aligned with your efforts. Learn how to harness social media platforms to encourage fundraising, and how to incorporate your posts with your overall campaign. 

Session 3: Email Fundraising 

Email requests are common practice in fundraising campaigns, but how can you make sure they're reaching your audience? Learn best practices in crafting, targeting, and scheduling an email fundraising campaign. 

This course will help:

• Fundraising & Development staff
• Social Media Managers
• Executive Directors

About Idealware

Idealware is a program of the nonprofit Tech Impact. We are the authoritative source for independent, thoroughly-researched technology resources for the social sector. Our publications, assessments, and training can save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization.