Webinar: Developing Your Evaluation Strategy and Plan

View this webinar from the comfort of your desk!

Tuesday, November 23, 2021 11:00 AM - Tuesday, December 7, 2021 1:00 PM (EST)
Event Details

November 23, November 30, and December 7 from 11am-1pm ET each day

Nonprofits with a strategy and plan for evaluation gain new insights about their work, have stories to share with funders and other stakeholders, and generate ideas to strengthen their programs.  Without an evaluation strategy and plan, nonprofits may waste valuable time and resources on surveys and other data-gathering methods that don’t provide helpful insights. 

In this three-part virtual training, you’ll learn how to develop an evaluation plan designed to inform strategy and decision making for your program or organization.

This training will be highly interactive – combining presentations, conversations, and individual reflection and work. By the end, you will have the tools and training to craft a complete evaluation plan for a program, small organization or department of your choosing. 

As a result of participating in this training, you will be able to:

  1. Define a clear purpose for your evaluation;
  2. Plan for evaluation activities; and
  3. Overcome common challenges. 

Learners will experience engaging interaction with the training team throughout the training and  will have access to their expertise during and between sessions. There will be assignments during sessions and suggested work between sessions so that by the end of the third session you will have a complete or nearly complete evaluation plan for a program, small organization, or department of your choosing.


In addition to reserving time to attend the two hours of live training each week, you will also need time to work on developing your evaluation strategy and plan; this may be an additional 2 or more hours each week.

Each session builds upon the previous session. Therefore, if you have a conflict with one or more of the sessions, we recommend not registering for this training. 

Because of the highly interactive nature of this training, which will include ongoing conversation via chat and polls, it will not be recorded. Instead, materials summarizing the week’s lesson will be provided.

Offered by our partner, Minnesota Council of Nonprofits

This event will have AI captions via Zoom’s transcription function. Please note that these captions are automatically generated by the computer software and may not always accurately transcribe what is said. If you need professional captioning, or have another accessibility accommodation, please email MCN’s program assistant with your request at least two weeks prior to the start of the event. Although we will attempt to meet all accessibility requests, late request may not be fulfilled. 

About the Presenter

This training will be led by The Improve Group’s experts in evaluation capacity building. The Improve Group is a St. Paul-based, international consulting firm focused on research, evaluation and strategic planning. The Improve Group team has worked with hundreds of nonprofits, including building the capacity for evaluation with many of these clients. For nearly 20 years they have been helping nonprofits measure and demonstrate impact, which in turn leads to improved services, innovation and increased ability to build support. The team is keen at making evaluation meaningful, engaging and fun! With a team approach to training, The Improve Group is able to drawn on a broad range of on-the-ground experiences, providing participants applicable tips and examples of why and how to conduct evaluations in their organizations. 


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