Leveling Up Your KY Gives Day Social Media Strategy
Thursday, April 16, 2026 (2:00 PM - 3:00 PM) (EDT)
Description
You’ve got the toolkit—now it’s time to take your KY Gives Day efforts to the next level. In this session, we’ll build on existing resources and show you how to make a bigger impact by humanizing your story, elevating existing partnerships, and prioritizing short-form social media video. Through this 1-hour social media-focused session, you will walk away with practical ways to strengthen your campaign without stretching your team.
Presenters:
Sarah Brookbank: As an Integrated Communications Manager at Scooter Media, Sarah is a leader in leveraging multi-channel storytelling. She collaborates with team members and clients to execute strategic communication initiatives, including earned media, podcast production, written and visual content development, and social media strategy and management.
Kali Reaves: As a Digital Specialist at Scooter Media, Kali provides strategic support for client social media and email marketing initiatives. She works closely with the digital team to monitor social channels, develop and edit video content, and ensure projects run smoothly. Kali also plays a key role in producing content for Scooter Media’s own platforms, including videos for the agency’s TikTok and Instagram Reels, helping to enhance the company’s digital presence.
Kali Reaves: As a Digital Specialist at Scooter Media, Kali provides strategic support for client social media and email marketing initiatives. She works closely with the digital team to monitor social channels, develop and edit video content, and ensure projects run smoothly. Kali also plays a key role in producing content for Scooter Media’s own platforms, including videos for the agency’s TikTok and Instagram Reels, helping to enhance the company’s digital presence.
Note: KY Gives Day registration is now open at www.kygives.org! Deadline April 22.
Pricing
FREE for KNN members and potential members
From the comfort of your desk!
Thursday, April 16, 2026 (2:00 PM - 3:00 PM)
(EDT)
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