BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20261029T153000 DTEND;TZID=America/New_York:20261029T170000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:8 Essentials of Great Email Marketing in 2026 DESCRIPTION:This event is offered by our partner in another state. Please double-check times and time zones prior to registering. Email marketing rocks the highest return on investment of any medium\, earning more than $20 for every $1 you invest. That is\, if you're doing it right.\n\nAre you getting a 20x ROI on your email marketing efforts? \n \nDesign and copywriting for email marketing is quirky. It's not like web design or postcard copy. But if you can learn to bend it to your will The payoff is worth it.\n \nThis session will teach you the frustrating funk of email marketing creative AND show off some of what the email channel does better than any other: how to use data to make it really work.\n\nWhat you'll learn: \nWhat email marketing is best at (and 1 thing it doesn't do very well)The anatomy of effective email marketing design and layout in 2026 (and why it works)Common content mistakes even savvy email marketers (still) makeA peek at trends that work in email marketing in today's inbox with examples from organizations you'll recognizeOn the Speaker:Jessica Best\, owner of BetterAve\, is one part massive email marketing nerd and one part permission-marketing evangelist. She's stimulated ROI in customer and data-driven marketing for a diverse clientele\, including KCUR\, KC PBS\, Water.org\, Ronald McDonald House KC\, IFOPA\, Greater KC Community Foundation\, KC Sports Commission\, Big Brothers Big Sisters\, Water.org\, Hallmark Baby\, At Home\, and Boulevard Brewing Company\, and many more.In 2016\, she was rated in the top 50 Awesome Marketing Women to follow by Search Engine Journal. In 2017\, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year. In 2018\, she was named one of DMNews magazine's 40 Under 40\, honoring the best and most accomplished marketers in the industry under 40. Jessica also sits on the Nonprofit Connect Board. Offered by our partner\, Nonprofit Connect X-ALT-DESC;FMTTYPE=text/html:

This event is offered by our partner in another state. Please double-check times and time zones prior to registering. \;

Email marketing rocks the highest return on investment of any medium\, earning more than $20 for every $1 you invest. That is\, if you&rsquo\;re doing it right.

Are you getting a 20x ROI on your email marketing efforts?

Design and copywriting for email marketing is&hellip\; quirky. It&rsquo\;s not like web design or postcard copy. But if you can learn to bend it to your will&hellip\; The payoff is worth it.

This session will teach you the frustrating funk of email marketing creative AND show off some of what the email channel does better than any other: how to use data to make it really work.

What you'\;ll learn:

On the Speaker:

Jessica Best\, owner of \;BetterAve\, is one part massive email marketing nerd and one part permission-marketing evangelist. She&rsquo\;s stimulated ROI in customer&mdash\;and data-driven marketing for a diverse clientele\, including KCUR\, KC PBS\, Water.org\, Ronald McDonald House KC\, IFOPA\, Greater KC Community Foundation\, KC Sports Commission\, Big Brothers Big Sisters\, Water.org\, Hallmark Baby\, At Home\, and Boulevard Brewing Company\, and many more.

In 2016\, she was rated in the top 50 Awesome Marketing Women to follow by Search Engine Journal. In 2017\, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year. In 2018\, she was named one of DMNews magazine&rsquo\;s 40 Under 40\, honoring the best and most accomplished marketers in the industry under 40. Jessica also sits on the Nonprofit Connect Board. \;

Offered by our partner\, Nonprofit Connect

LOCATION: UID:e.1202.1650526 SEQUENCE:3 DTSTAMP:20261004T130351Z URL:https://members.kynonprofits.org/eventsv2/Details/8-essentials-of-great-email-marketing-in-2026-1942389?sourceTypeId=Hub END:VEVENT END:VCALENDAR