BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:DAYLIGHT DTSTART:20070101T000000 RRULE:FREQ=YEARLY;BYDAY=2Su;BYMONTH=MM TZOFFSETFROM:-05:00:00 TZOFFSETTO:-04:00:00 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD DTSTART:99991231T000000 RRULE:FREQ=YEARLY;BYDAY=1Su;BYMONTH=MM TZOFFSETFROM:-04:00:00 TZOFFSETTO:-05:00:00 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID="Eastern Standard Time":20190926T150000 DTEND;TZID="Eastern Standard Time":20190926T160000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Webinar: How to Craft a Digital Fundraising Plan DESCRIPTION:How to Craft a Winning Digital Fundraising Plan Thursday\, September 26\, 2019. The online fundraising landscape is constantly evolving\, from new ways to communicate and engage supporters to advances that make the donation process that much simpler. So much changes year to year\, but one thing is certain: online giving is here to stay. Has your development shop fully embraced this new world?\n\nThis workshop-style online session will explore the essential elements of a digital fundraising plan\, explaining how to create or update your existing plan and incorporate it into your annual giving strategy. Topics will include donation pages\, tracking and metrics\, social media\, email\, mobile\, and more.\n\nAs Fundraising Consultant Lauren Collette walks through each aspect of an effective plan\, attendees will assess their own efforts through a checklist. At the end of the session\, attendees will complete an individual action plan\, giving them immediate next steps for improving or starting their own digital fundraising plan. LEARNING OUTCOMES:You will leave this course able to: Understand the essential elements of an effective digital fundraising plan. Explain how digital fundraising can integrate with annual giving strategy. Demonstrate how to apply session learnings to their own digital fundraising efforts. This online course will be recorded and the recording and all materials will be made available to all registered participants. Participants who are unable to attend the course will still have access to all the materials. ABOUT THE PRESENTER:\nLauren Collette\, Campbell Company\nLauren brings a Gen Y knack for online fundraising and brought more than five years of fundraising experience to consulting at Campbell Company.  She has learned the value of building relationships with supporters and connecting them to an organization's mission the bedrock of fundraising both in person and in the digital world.\n\nPrior to consulting\, Lauren was the Manager of Annual Giving at the Smithsonian's National Museum of American History. Lauren was responsible for giving below $25\,000\, launched its annual giving program\, and managed online giving initiatives\, including playing a role in planning the Museum's Kickstarter effort that raised over $300 million in 2016. X-ALT-DESC;FMTTYPE=text/html:

How to Craft a Winning Digital Fundraising Plan

 \;

Thursday\, \;September 26\, 2019.

 \; \;

The online fundraising landscape is constantly evolving\, from new ways to communicate and engage supporters to advances that make the donation process that much simpler. So much changes year to year\, but one thing is certain: online giving is here to stay. Has your development shop fully embraced this new world?

This workshop-style online session will explore the essential elements of a digital fundraising plan\, explaining how to create or update your existing plan and incorporate it into your annual giving strategy. Topics will include donation pages\, tracking and metrics\, social media\, email\, mobile\, and more.

As Fundraising Consultant Lauren Collette walks through each aspect of an effective plan\, attendees will assess their own efforts through a checklist. At the end of the session\, attendees will complete an individual action plan\, giving them immediate next steps for improving or starting their own digital fundraising plan.

 \;

LEARNING OUTCOMES:

You will leave this \;course \;able to:

&bull\; \;Understand the essential elements of an effective digital fundraising plan.
&bull\; \;Explain how digital fundraising can integrate with annual giving strategy.
&bull\; \;Demonstrate how to apply session learnings to their own digital fundraising efforts.

 \;

This online course \;will be recorded and the recording \;and all materials \;will be \;made \;available to all registered participants. Participants who are unable to attend \;the course \;will still have access to all \;the \;materials.

ABOUT THE PRESENTER:


Lauren Collette\, Campbell Company
Lauren brings a Gen Y knack for online fundraising and brought more than five years of fundraising experience to consulting at Campbell Company.  She has learned the value of building relationships with supporters and connecting them to an organization'\;s mission&mdash\;the bedrock of fundraising&mdash\;both in person and in the digital world.

Prior to consulting\, Lauren was the Manager of Annual Giving at the Smithsonian'\;s National Museum of American History. Lauren was responsible for giving below $25\,000\, launched its annual giving program\, and managed online giving initiatives\, including playing a role in planning the Museum'\;s Kickstarter effort that raised over $300 million in 2016.

LOCATION: UID:e.1202.114436 SEQUENCE:3 DTSTAMP:20191207T171829Z URL:https://members.kynonprofits.org/education/Details/webinar-how-to-craft-a-digital-fundraising-plan-128739?sourceTypeId=Hub END:VEVENT END:VCALENDAR