Description

Tuesdays, May 18 & 25, 2021

4:00-5:15 pm ET

Fundraising is about getting to know your donors' values, beliefs, and experiences. Knowing and understanding their generational tendencies (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z) is one way to help build stronger relationships.

Learn the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. Develop your events to target audiences and segment your appeals to speak the language of your donors. For example, why send a direct mail piece to a Millennial, if they don't have a checkbook? We will talk about social media platforms too, and how to effectively boost your donor engagement.

Our world keeps changing and as nonprofit organizations we need to be nimble and continue to adjust our approach, staying true to the fundamental rule of fundraising: it's all about the people.

Learning Outcomes:

• Knowledge about each of the five generations and their tendencies to apply to your own donor data
• Fundraising activities to address each generation in a targeted way
• New ideas on how to engage your audience through different social media platforms, with a generational lens
• Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors

Offered by our partner, Idaho Nonprofit Center.